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Vintage 1950s Style Dresses and Fashion for Women
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    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenATHENA
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenBEL AIR
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenBIARRITZ
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenCYBELE
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenPARK LANE
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, retro 50s fashion for womenSAVOY
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenZEPHYR
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenPALM BEACH
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  • DRESSES
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenATHENA
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenBEL AIR
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenBIARRITZ
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenCYBELE
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenPARK LANE
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, retro 50s fashion for womenSAVOY
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenZEPHYR
    • 50s fashion women, 1950s fashion women, casual 1950s women’s fashion, 50s women fashion, 50s fashion for womenPALM BEACH
  • VIEW ALL
  • PLAYSUITS
  • SKIRTS
  • OUR STORY
  • MY ACCOUNT
    • SIGN IN
    • REGISTER AN ACCOUNT
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The Glamorous World of 1950s Fashion, featuring Dovima

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The 1950s was a decade of transformation and innovation in the world of fashion. Post-war optimism brought a renewed sense of glamour and elegance, with designers like Christian Dior, Hubert…

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The New Look and Hollywood Glamour

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Christian Dior's "New Look," introduced in 1947, continued to dominate women's fashion in the 1950s. This style featured rounded shoulders, a cinched waist, and a full A-line skirt, creating a…

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The Rise of the icon Dovima

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Dorothy Virginia Margaret Juba, known professionally as Dovima, was one of the most remarkable supermodels of the 1950s. Born in New York City in 1927, Dovima was discovered by a Vogue editor…

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Everyday Elegance and Teenage Fashion

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While high fashion was characterised by glamour and sophistication, everyday fashion in the 1950s also saw significant changes. Women embraced more casual styles, with shirtwaist dresses becoming a popular choice…

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Exciting & Diverse Fashion

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The 1950s was a decade of diverse and exciting fashion, characterised by a blend of high glamour and everyday elegance. Figures like Dovima and designers such as Dior and Givenchy…

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About Dovima – Born Dorothy Virginia Margaret Juba

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Dovima, born Dorothy Virginia Margaret Juba, was a pivotal figure in 1950s fashion, influencing trends through her unique style, iconic photographs, and collaborations with top designers and photographers of the…

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